Grampian Police approached Digital Media in relation to developing a Visual Identity for their Streetfootball concept which aims to engage young people and encourage socially acceptable behaviour.

The project provides an alternative for young people from life on the streets, drugs and alcohol and will promote the development of interpersonal skills including interaction, negotiation and compromise and encourage equality between males and females. By using sport young people can channel their energies in a structured manner promoting a safer, healthier lifestyle and ultimately leading to greater employability.