Core Activities

Example Project: Kinetic Type - Year 1 Semester 2 This project is the first opportunity for our students to explore the expressive capabilities of kinetic typography and consider some of the fundamental variables and concepts of two-dimensional digital media including sequence, orientation, timing, motion and transition. Emphasis is placed on the development of visualisation and communication skills with each student responsible for clearly documenting their development process, describing in detail the progression of their ideas and concepts through the use of storyboards and sketches. Students are expected to apply appropriate research and design methods and demonstrate an understanding and knowledge of relevant software technologies.	The Brief: Identity a scene from your favourite film and visually represent your selection by expressing the content with typographic elements sequenced over time. Learning Outcomes: · Manipulate digital media objects · Use software tools in the production of appropriate digital media applications in support of project work · Use 2D visualisation and presentation processes and techniques to communicate design concepts Keywords: Design. Design Methods. Visualisation. Evaluation. Project Management.
Download & view examples of student work: Matej Pavlicek - Constantine Matej’s enthusiasm for the task was immediately apparent, and over the first two weeks he worked hard to storyboard his ideas - he strived to communicate the pace and context of his piece through visual metaphor and analogy. Matej had strong views on how the sequence should look and feel, but was still willing to accept advice from staff. His preparation paid off and he managed to capture and demonstrate both the emotive qualities and appeal of expressive text. He acknowledged the importance of time management early on and was professional in his approach and organisation. Overall this project illustrates his creative problem solving skills and demonstrates real potential for the future.
Lee Lawson - Sin City Lee chose the opening scene from Sin City; although not a fan of the film he had originally enjoyed the short story that it was based on. He wanted to create a sense of the physical space that both actors inhabit in the film and endeavoured to achieve this extra dimension throughout the animation. Distinctive typefaces represent the characters and reflect their personalities, which is reinforced by the limited colour palette; also in keeping with Frank Miller’s original source material. Lee found an effective solution and visual analogy for each of the key elements within the scene and successfully holds the viewers attention. His final piece shows real flair and he has produced a well considered sequence which is worthy of his portfolio.
David Moles - Old School David chose this particular section from Old School because of its many adjectives and cringe worthy humour. He found appealing ways to convey the main character’s feelings and express the awkward sense of atmosphere. The three actors within the scene are represented through colour and he applies a particular point of entry for each; with Frank’s words taking centre stage as he gains confidence and gradually forgets that his wife is in the room. David showed a professional, responsible approach throughout this project and the finished result demonstrates his creative abilities.

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Emphasis is placed on the development of visualisation and communication skills with each student responsible for clearly documenting their development process, describing in detail the progression of their ideas and concepts through the use of storyboards and sketches.

Students are expected to apply appropriate research and design methods and demonstrate an understanding and knowledge of relevant software technologies.

Learning Outcomes: