Statement: The agricultural industry is fundamentally essential to everyone; therefore the sustainability of its future is vital. In order for this to be successfully achieved Britain requires an increased level of respect for food and farming, as well as an understanding of the natural process used to produce food. As the consumers of tomorrow early school age children are the palpable choice of target market.Therefore the concept to deal with this scenario would take the form of an educational tool to enable children to understand both food and agriculture. Furthermore it can encourage children to make lifelong healthy food choices; they can pass on to future generations.
