Statement: Health and wellbeing are positive and dynamic concepts which embrace physical, psychological and social dimensions. The evolution of contemporary society exhibits growing trends in sedentary lifestyles and the ‘junk food’ culture. A holistic and innovative approach is essential to this emotive social subject. The concept is primarily aimed at the Teen market, 10-16yrs.
The age of independence, when a person is first at liberty to make their own choices and lay down future behavioural patterns. The concept aims to encourage healthy lifestyle choices in a unique and dynamic games format. It will utilise the teenage traits of competitiveness and rebellion to a positive effect and effect changes in habitual behaviour thereby impacting on the future of the nations’ health.
