Roundel

Academy of Marketing Annual Conference 2008

Reflective Marketing
in a Material World

Tracks

The main tracks in the conference will include the following topics:

  • Arts and Heritage Marketing
  • Asia Pacific Marketing
  • Brand Identity and Corporate Reputation
  • Business to business marketing incorporating Selling and Sales Management
  • Consumer Behaviour
  • E-Marketing
  • Empirical Replication and Generalisations in Marketing
  • Entrepreneurial and Small Business Marketing
  • Ethical Issues in Marketing
  • International Marketing
  • Marketing Communications
  • Marketing Education
  • Marketing of Higher Education
  • Marketing Strategy and New Product Development
  • Marketing Research incorporating Qualitative Enquiry in Marketing
  • Not-for-Profit Marketing
  • Relationship Marketing
  • Services Marketing
  • Sports Marketing
  • Retailing and Channel Issues
  •  NEW  Marketing and Tourism
  •  NEW  Case Study

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