Academy of Marketing Annual Conference 2008
Reflective Marketing
in a Material World
Prize Winners 2008
Best Paper in Conference
Paper 137
The Emergence And Development Of Place Marketing’s Confused Identity
By Heather Skinner, University of Glamorgan, Pontypridd, United Kingdom
Track prizes:
1. Best Paper in Track in Marketing in the Asia Pacific
Awarded by: Asia Pacific Journal of Marketing and Logistics (Emerald)
Paper 39
Alcohol Buying Behaviour of Australian Households: A Study Based on the 2003-2004 Household Expenditure Survey
By Farhat Yusuf & Julian de Meyrick, both of Macquarie University, Sydney, Australia
2. Best Paper in Track in E-Marketing
Awarded by: Direct Marketing: An International Journal (Emerald)
Paper 403
Received Literatures in Online Consumer Information Search: Limitations and Next Steps
By Robert Grant, Rodney J. Clarke & Elias Kyriazis, all of University of Wollongong, NSW, Australia
3. Best Paper in Track in Services Marketing
Awarded by: International Journal of Bank Marketing (Emerald)
Paper 434
Visualisation Strategy: The Role of Personal Values on Advertising of Services
By Vai Leong, University of Nottingham, Nottingham, United Kingdom ; Christine Ennew & Sally Hibbert
4. Best Paper in Track in International and Cross Cultural Issues in Marketing
Awarded by: International Marketing Review (Emerald)
Paper 315
Researching Consumer Perceptions and Country of Origin Effects
By Len Tiu Wright & Kaouther Kooli, both of De Montford University, Leicester, UK
5. Best Paper in Track in Consumer Behaviour
Awarded by: Journal of Customer Behaviour (Westburn)
Paper 125
The Measurement of the Number, Uniqueness, and Valence of Brand Associations across Three Product Categories
By Julian Vieceli & Robin N. Shaw, both of Deakin University, Burwood, Australia
6. 1st Place Track Prize in Case Study
Awarded by: Pearson
Paper 47
Selling the Canadian Forces’ Brand to Canada’s Youth
By Lisa Papania, Simon Fraser University, Vancouver, Canada; Kylie McMullan; Pinder Rehal et al
7. 2nd Place Track Prize in Case Study
Awarded by: Pearson
Paper 83
Cloon Keen Atelier: An SME’s Scent for a Premium Position
By Ann Torres, National Univeristy of Ireland, Galway, Craughwell, Ireland
8. 3rd Place Track Prize in Case Study
Awarded by: Pearson
Paper 189
Cayamo - A Journey Through Song
By Emma Wood & Stephen Henderson, both of Leeds Metropolitan University, Leeds, UK
9. Best Paper in Track in Qualitative Inquiry in Marketing
Awarded by: Qualitative Market Research: An International Journal (Emerald)
Paper 438
Theoretical Sampling in Grounded Theory;
Methodological and Pedagogical Aspects for Marketing Students
By A.P. Binsardi & A. Mclean, both of North East Wales Institute of HE, Wrexham Business School, United Kingdom
10. Best Paper Relating to Children and Youth in Conference
Awarded by: Young Consumers Journal (Emerald)
Paper 353
Halloween in a Material World: Trick or Treat?
By Sally McKechnie & Caroline Tynan, both of University of Nottingham, Nottingham, United Kingdom
11. Best Paper in Track in Arts and Heritage Marketing
Awarded by: Consumption, Markets & Culture Journal (Routledge)
Paper 305
The Book of Stars: Some Alternative Insights Into Celebrity Fandom
By Markus Wohlfeil, University College Cork, Cork, Ireland & Susan Whelan, Waterford Institute of Technology, Waterford, Ireland
12. Best Paper in Track in Social and Non-Profit Marketing - Ethics and Social Responsibility
Awarded by the International Journal of Nonprofit and Voluntary Sector Marketing (Wiley)
Paper 247
Development and Validation of Social Desirability Bias Scale in a Nonprofit Context
By Zoe Lee, University of Bristol, Bristol, UK and Adrian Sergeant, Indiana University, Indeanapolis, USA
13. Best Paper in Track in Brand Identity and Corporate Reputation
Paper 232
Multiple Stakeholder Views of Corporate Brand Image: Antecedents, Mediators and Role of Stakeholder Expectations
By Prathap Oburai, Indian Institute of Management, Ahmedabad, India;
Constantine Andriopoulos, Brunel University, London, United Kingdom;
Manto Gotsi, MICA, Ahmedabad, India et al
14. Best Paper in Track in Business-to-business Marketing
Paper 432
Assessing Business Exchange Context Dynamism: The PLC Perspective
By Mehrad Moeini Jazani, Ali Tamaddoni Jahromi, Maryam Farhadi, Banafsheh Alborz, all of the Tarbiat Modares University, Tehran, Iran; and Peter Naude of Manchester Business School, UK
15. Best Paper in Track in Entrepreneurial and Small Business Marketing
Paper 12
Optometrists with defective vision: marketing orientation in the independent optical sector.
By Barry Ardley, Lincoln, United Kingdom; Tara Berghardt, Eyeplan Ltd., Somerset, United Kingdom
16. Best Paper in Track in Marketing Communications
Paper 80
An Analysis of Factors Affecting Consumer Response to Gift Promotions
By Isabel Buil, Universtiy Of Zaragoza, Zaragoza, Spain & Leslie de Chernatony, Birmingham Business School, Birmingham, United Kingdom;
17. Best Paper in Track in Marketing Education
Paper 16
Reflections on the Art-Science Debate
By John Egan, Middlesex University, London, United Kingdom
18. Has been awarded for the Best Paper in Track in Marketing of Higher Education
Paper 118
A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors
By Luis Fernando Angulo, Albena Pergelova & Josep Rialp, of the Autonomous University of Barcelona, Bellaterra, Spain
19. Best Paper in Track in Marketing Research and Quantitative Inquiry in Marketing
Paper 18
In Praise of Retrospective Surveys
By Robert East, Kingston Business School, London, United Kingdom & Mark Uncles, Australian School of Business, University of New South Wales, Sydney, Australia
20. Best Paper in Track in Relationship Marketing
Paper 27
Commitment in relationships in business-to-business (b2b) financial services
By Edwin Theron, Nic Terblanche and Christo Boshoff, all of the University of Stellenbosch, South Africa
21. Best Paper in Track in Retailing and Commercial Distribution
Paper 103
Accessing Healthy Food: A Sentinel mapping study of healthy food retailing in Scotland
By John Dawson, Universities of Edinburgh and Stirling, United Kingdom
22. Best Paper in Track in Selling and Sales Management
Paper 172
Power, Interdependence, and Influence in Marketing Manager/Sales Manager Working Relationships
By Graham Massey, University of Technology, Sydney, Sydney, Australia ; Philip Dawes, University of Wolverhampton, Wolverhampton, United Kingdom; et al
23. Best Paper in Track in Sports Marketing
Paper 424
Exploited or Soccer-Mad?: Fans’ Attitudes to the Marketing of Replica Shirts. Early Findings From an International Comparative Survey
By Nick Wilde, University of Greenwich, London, United Kingdom & Philip R Holden
24. Best Paper in Track in Tourism
Paper 120
Understanding Individual Adoption of Mobile Booking Services: An Empirical Investigation
By Yi-Shun Wang, National Changhua University of Education, Changhua, Taiwan & Wei-Chun Tai, Loughborough University, Leicestershire, United Kingdom
25. Best Paper in Track in Marketing Strategy and NPD
Paper 225
Creative Consumers: Awareness, Attitude & Action - Instrument & Preliminary Results
By Colin Campbell, University of Cardiff, Wales, UK; Pierre Berton, Bentley College, Boston, MA, United States; Leyland Pitt, Simon Fraser University, North Vancouver, Canada et al
26. Best Paper in Track: Reflective Marketing in a Material World
Paper 137
The Emergence And Development Of Place Marketing’s Confused Identity
By Heather Skinner, University of Glamorgan, Pontypridd, United Kingdom
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Conference dates:
July 2008