Academy of Marketing Annual Conference 2008

Reflective Marketing
in a Material World

Call for Papers

The AM 2008 Conference Committee invites submission of competitive papers, working papers and posters for the 2008 Conference. All papers and proposals should attempt to link to the conference theme Reflective Marketing in a Material World.

Submission Guidelines

Please note changes to submission guidelines from those previously published. In line with other major conferences, at the request of members and with the approval of the executive, The Academy is changing to a 5 page competitive paper format.

All competitive and working papers must be submitted electronically via the online submission page and be received by Monday 17^th March 2008. Competitive and working papers must be only submitted for review in one track. Authors should identify the most suitable track relating to the subject matter. The Track Chair will nominate the reviewers from a pre-selected list.

• Competitive Papers: must be original and a maximum of 5 pages, single spaced, 12 point Times Roman font, excluding abstract (approximately 200 words), references and appendices. Prizes and awards will be available for the best paper in each track. A selection of the best competitive papers will be considered for publication in a subsequent edition of the Journal of Marketing Management before the end of 2008.
• Working Papers: should be submitted in long abstract form to a maximum of 4 pages, single spaced, 12 point Times Roman font, excluding abstract (approximately 200 words), references and appendices.
• Poster session: Proposals for Posters should be submitted via the online system. Posters should include a separate cover page which includes the title of the paper, name(s) of author(s), affiliation(s) and the full contact details of the lead author. Authors will be advised of the outcome of the review process by the end of April 2008.
• Doctoral Colloquium: Students at any stage of their research should submit a paper of a maximum of 5 pages long, single spaced, 12 point Times New Roman font excluding abstract (approximately 200 words) references and appendices.

All papers (competitive, working, main conference or doctoral colloquium) should adhere to the following guidelines:

Papers should be:

• Single spaced throughout
• Times New Roman 12-point font (except for title which should be Times New Roman 14-point font)
• A4 size page formatting
• 2.5cm margins on all sides
• 5 pages in length plus additional title page including 200 word abstract, and plus additional reference page(s)
• submitted online only via this website. Please note carefully the instructions on ‘How to use the online submission system’.

Please ensure that you remove any author or institutional identifying information from your paper. The title page and reference pages are not included in 5 page paper count.

Title (1 page) should not include the author name (s) on the title page or any other part of the paper. The title should be followed by an abstract of 200 words summarizing the main aim(s) findings and conclusions of your research. The next two lines should contain up to 4 keywords followed by the track your paper is intended for.

Body of the paper (5 pages) including tables, figures, diagrams, footnotes and technical details if required such as mathematical proof.

Figures, tables, footnotes and formulae:

• Figures and tables should be integrated within the text as soon as possible after they have been cited.
• Footnotes placed at the bottom of the page should be kept to a minimum and numbered consecutively throughout the text with superscript Arabic numerals.
• Displayed formulae should be numbered consecutively throughout the paper as (1), (2), etc., against the right hand margin of the page.

Appendices should be kept to a minimum and only be included in the paper if absolutely necessary.

References are indicated in the text by the Harvard (name and date) system: Either “Recent work (Smith 2007)…” or “Recently, Smith (2007) has found…”. All such references should then be listed in alphabetical order at the end of the paper in accordance with the following conventions:

• Books – for example:
  Donaldson, Bill and O’Toole, Tom (2007), Strategic Market Relationships: from strategy to implementation 2^nd edition Chichester: John Wiley & Sons Ltd.
• Journal Articles – for example:
  Beloucif, Ahmed, Donaldson, Bill and Waddell, Michaela (2006) “A systems view of relationship dissolution” Journal of Financial Services Marketing Vol.11 (1) August pp 30-48
• Contribution in books, proceedings, etc. - for example:
  Donaldson, Bill (2008), “Selling and Sales Management”. In: The Marketing Book, 6^th edition. (Ed.) Baker, Michael J., Oxford: Butterworth-Heinemann, pp. 298-307
• Websites/online resources - for example:
  VISITSCOTLAND (2007), “Tourism in City of Edinburgh” [online] Available at: http://www.scotexchange.net/edinburgh_city_2005.pdf [Date accessed: 3 Apr 2007]

For full details see the author guidelines of the Journal of Marketing Management

Special Session Proposals

As in previous years the aim of the special session format is to provide marketing academics and researchers with a forum to disseminate and share ideas, perspectives and theories relating to a specific area of marketing. The special session also offers a networking opportunity for researchers to make contact with others who share a similar research direction.

Proposal for special sessions are invited from interested individuals or groups. The proposal should:

• Indicate the topic in question and its relevance to the conference theme
• Specify the ideas and issues that will be covered in the special session
• Contain a cover page that includes the title of the special session, the proposer's name(s) and affiliations(s) and full contact details of the lead proposer
• Not exceed two single-spaced pages in 12-point Times New Roman font.

Proposals should be sent to Professor Bill Donaldson, Conference Co-Chair, via the contact us page. The decision to operate a special session in a given track will depend on the number and quality of proposals received.

Terms and Conditions

Authors accept to abide by the following terms and conditions associated with submitting a paper for the AM 2008 Conference:

1. The deadline for submission of papers is Monday 17th March 2008.
2. All papers will be independently blind reviewed by at least two reviewers. Authors should, therefore, ensure that their names or any author-identifying information are not included, either in the text of the document, properties of the file or the file name.
3. The language of the conference is English and all papers should be in English.
4. All papers submitted (competitive, working or Doctoral Colloquium) should follow the submission guidelines provided in relation to references. All author and co-author details will be input as part of the online submission form and the Organising Committee will only contact the author who submitted the paper.
5. The decision of the AM 2008 Conference Chair in relation to the acceptance of the papers is final.
6. Authors will be notified of acceptance, rejection and/or suggested modifications as soon as the review process has been completed. Authors should act on feedback and comments provided by the AM 2008 reviewers in order to ensure high quality conference proceedings. Please keep an exact copy of the final paper for future reference.
7. By submitting a paper to be reviewed, the author(s) are indicating that at least one of the authors will attend the conference and present the paper. Any papers not presented by an author/co-author will not be published in the Conference Proceedings.
8. All attendant presenters must register for the AM 2008 Conference and pay the registration fee by the required date.
9. Copyright in the Conference Proceedings as a whole is with the Academy of Marketing. Authors retain the rights to their individual papers included in the proceedings, and we require that authors submitting a paper to the Conference grant the Academy a non-exclusive licence to reproduce their paper.

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