The Academy of Marketing conference took place from Tuesday 8th July to Thursday 10th July, with the Doctoral Colloquium running from Monday 7th to Tuesday 8th July. The conference was held at the Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland.
Author of more than a dozen books in selling and sales management, Neil Rackham has been Chairman of three international consulting groups. He has worked with some of the world’s leading companies such as Xerox, IBM, GE and British Airways. His recent article with Philip Kotler in the Harvard Business Review has been an important contribution in re-thinking the relationship between sales and marketing.
Title: “Ending the war between sales and marketing”
Dr Christian Grönroos is since 1984 Professor of Service and Relationship Marketing (before 1999 International and Industrial Marketing) at Hanken Swedish School of Economics Finland and chairman of the board and executive director of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is a Honorary Professor at Nankai University, P.R:China. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University (Campus Helsingborg), Sweden.
Title: “Moving from Inside-Out Marketing to Customer-Centric Marketing: Adopting a Promises Management Approach”
Educated in mathematics at Oxford and business at the Sloan School, MIT, Tim was formerly Joint Managing Director, International Distillers & Vintners Ltd (now part of Diageo), responsible for strategy, acquisitions and marketing. He has published widely, including the Journal of Marketing and he specialises in measurement in marketing and advertising especially planning and performance evaluation. His ‘Marketing and the Bottom Line’ book has proved seminal in the area.
Title: “Marketing Marketing”
The theme for the 2008 conference is ‘Reflective Marketing in a Material World’
In an age of consumption and consumerism the marketing discipline has matured to the point where many organisations accept, as a given, the importance of being customer led and market focussed. Therefore, this is an opportune time to reassess the position of the subject within the broader field of management and critically reflect on the development and potential of marketing to make a contribution to future wellbeing.
Despite this maturity there is increased ambiguity in delimiting the scope of the subject and much room for debate on how to research and evaluate issues of relevance and importance to a range of interested constituents. The boundaries between marketing, operations and human resources, especially in service and non-manufacturing organisations, can become blurred.
To find out more about the conference use the navigation on the left.