No such thing as a green consumer?

Home page

Project team

Research methods

Project outputs

The Purchase Process Model

Consumer Typology

Marketing Issues

The Purchase Process Model     Intro     Go to: 1 2 3 4 5 6 7 8 9 10      Prev | Next

Sometimes there are constraints on a purchase decision that lie outside the control of individuals.

For example, colour could be a constraint if only white fridges are available.

True constraints are quite unusual - someone’s budget would not be considered to be a constraint in the terms of our model.