No such thing as a green consumer?

Home page

Project team

Research methods

Project outputs

The Purchase Process Model

Consumer Typology

Marketing Issues

The Purchase Process Model     Intro     Go to: 1 2 3 4 5 6 7 8 9 10      Prev | Next

The shape of our decision process model signifies a whittling down from all possible outcomes to just one

Of course, not all decision processes end in a purchase. People might decide to hire or share a product or not to make a purchase at all.