No such thing as a green consumer?


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The Purchase Process Model

Consumer Typology

Marketing Issues

The Purchase Process Model     Intro     Go to: 1 2 3 4 5 6 7 8 9 10      Prev | Next

Basic template model

Grey consumer

Green consumer

Grey/Green consumer

 

Specific examples of the model applied to different consumer types can be compared.

Click the thumbnails to open in a new window.

 


The Robert Gordon University, June 2006 | web site by Iain Middleton www.imiddleton.com